Media & Press Center

Expert commentary on global food trade.

Resources for journalists, conference organizers, trade associations and industry partners seeking informed commentary on China–Eurasia food trade, frozen food supply chains, market access and international trade execution.

Media-Ready Profile

Who is Robert Khoubian?

Short biography

Robert Khoubian is an international food trade professional, entrepreneur and market intelligence publisher specializing in China–Eurasia food trade, frozen food supply chains and cross-border market access. Since 2004, he has worked across China, Russia and CIS markets, North America, Southeast Asia and the European Union.

Extended biography

Robert’s work combines commercial execution, regulatory knowledge and practical market intelligence. His experience includes international food trading, customs and veterinary requirements, Canadian government trade missions, retail product adaptation, cold-chain logistics and the development of Aquaprole Group across Canada, the United States, Singapore, China and Hong Kong.

Expertise

Areas of expertise

01

China–Eurasia Food Trade

Trade corridors, market access and frozen food flows between China, Russia, the CIS and regional import markets.

02

Russia & CIS Market Access

Customs, veterinary, tax, documentation and practical import requirements across regulated food markets.

03

Frozen Food Supply Chains

Poultry, pork, beef, seafood, potatoes, refrigerated logistics and cold-chain execution.

04

Trade Finance & Risk

Buyer verification, payment terms, export credit insurance and disciplined cost-to-quote workflows.

05

Retail Product Adaptation

Ingredient adaptation, labeling, claims and product readiness for regulated North American retail channels.

06

AI-Supported Trade Operations

Internal cost calculation, quotation workflows and future tools for international food trade execution.

Interview Topics

Suggested interview topics

How China is developing as a frozen food export platform

Market structure, production capacity, buyer expectations and regional opportunities.

China–Russia and China–CIS food trade corridors

Logistics, documentation, market access, payment risk and commercial execution.

What importers should know before buying frozen poultry from China

Supplier verification, product specifications, cost structure and due diligence.

Why market access is often more important than price

Customs, veterinary approvals, labeling, claims, documentation and retail readiness.

How AI can improve food-trade quotation discipline

Cost calculation, margin control, freight assumptions and broker workflows.

Cold-chain risk in international frozen food trade

Storage, transit, temperature control, claims management and regional distribution.

Evidence-Based Profile

Professional facts for media use

The following statements are suitable as professional profile points. High-impact claims requiring source documentation are maintained separately in the project evidence register and should be validated before formal citation.

  • International food trade professional since 2004
  • CEO of Aquaprole Group
  • CITP® | FIBP® international trade professional
  • Member of Canada Pork
  • Member of the USA Poultry & Egg Export Council (USAPEEC)
  • Experience across China, Russia/CIS, North America, Southeast Asia and the European Union
  • Focus on frozen food supply chains, market access and international food trade intelligence
Photo Assets

Photo assets

The current website package includes professional portrait assets for web use. Additional high-resolution press images should be added before formal media outreach.

Contact

Media contact

For interviews, written commentary, conference panels, webinars or professional inquiries, contact Robert Khoubian directly.

This media page is designed to make future outreach easier while maintaining a conservative, evidence-based public profile.