About Robert Khoubian

A practical international food trade profile.

Robert Khoubian is an international food trade professional, entrepreneur and market intelligence publisher specializing in China–Eurasia food trade, frozen food supply chains and cross-border market access.

Since beginning his career in 2004 with a Canadian trading company, Robert has worked across Russia, CIS markets, China, Southeast Asia, North America and the European Union. His experience covers food trading, market access, customs and veterinary requirements, cold-chain logistics, retail product adaptation and international business development.

Russia and CIS market specialization from the beginning.

Robert’s early career focused on Russia and CIS markets, where he developed practical expertise in food import regulations, buyer development, documentation, customs procedures and cross-border trade execution. His work included market development, sales, regulatory coordination and participation in government-supported trade initiatives.

Customs, veterinary, labeling and import requirements.

Robert’s work has included practical coordination around customs, tax, veterinary, labeling and market access requirements in multiple jurisdictions. His experience spans Russia and CIS markets, Southeast Asia, the European Union, the United States and Canada, with particular focus on food products and frozen supply chains.

A career built around execution, market access and international growth.

Canadian trade promotion and industry presentations.

Robert has participated in Canadian government trade missions to Russia, Kazakhstan, Belarus, Armenia and Georgia. These missions supported the promotion of Canadian food products and helped strengthen commercial relationships between Canadian suppliers and international buyers.

He has also participated in conferences and trade presentations promoting Canadian pork and beef in markets including the Philippines, Vietnam, Russia, Ukraine, Belarus and Kazakhstan, often in cooperation with trade commissioner offices and industry stakeholders.

Accreditation support and inspection coordination.

In 2010, Robert participated in a Canadian-side working group related to the accreditation of Canadian pork establishments for the Russian market and supported coordination during Rosselkhoznadzor inspections of Canadian facilities.

Over the course of his career, he has built practical expertise in customs, tax, veterinary and market access requirements across Russia, CIS countries, Southeast Asia, the European Union, the United States and Canada.

Specific examples of practical trade execution.

Building an international food trade platform.

In 2019, Robert acquired Aquaprole S.A. PTE in Singapore and later unified business activities across Canada, the United States, Singapore, China and Hong Kong under the Aquaprole Group.

Aquaprole operates across international food trade, frozen poultry, pork, beef, seafood, potato products, sourcing, logistics and market access. Since 2024, Aquaprole-branded products produced in China, including chicken breast and French fries, have been distributed through more than 1,000 retail locations internationally.

Applying AI and structured workflows to trading operations.

In 2025, Robert initiated the Aquaprole AI Cost Tool, an internal AI-powered platform designed to help food trading teams calculate product cost structures and prepare accurate client quotations.

The project reflects his broader interest in applying technology, data and structured market intelligence to practical international trade decisions.

Where the platform will concentrate.

Discipline, travel and personal development.

Beyond his work in international food trade, Robert maintains an active lifestyle shaped by discipline, travel and continuous personal development.

He is a certified freediver, trains in Muay Thai, prioritizes fitness and enjoys discovering new countries and cultures. These interests reflect a broader commitment to resilience, focus and global perspective.