Market Size & Demand
20%Import value, volume, addressable demand and buyer depth.
Proprietary Market Framework
Robert Khoubian Market Intelligence Index™
A structured framework for comparing international food trade markets, products and corridors across commercial opportunity, operating feasibility and risk.
RKMII™ converts fragmented trade signals into a consistent 0–100 market intelligence score. It is designed to support screening and comparison—not to replace legal, financial, regulatory or transaction-specific due diligence.
Index Framework
What the index measures
Each published score is built from documented inputs, standardized sub-scores and a dated methodology note. Weightings may vary by index family, but any published result must disclose the applicable version and source period.
Growth Momentum
15%Multi-period growth, direction of travel and demand persistence.
Trade Access
15%Product eligibility, approvals, documentation and market-entry friction.
Price & Margin Potential
15%Reference pricing, landed-cost position and practical margin headroom.
Supply Reliability
10%Export capacity, supplier concentration and continuity of supply.
Logistics & Cold Chain
10%Transit options, reefer capacity, lead time and execution complexity.
Competitive Intensity
5%Supplier density, incumbent strength and substitution pressure.
Risk Environment
10%Payment, currency, political, sanctions and regulatory risk.
0–100
How to Read the Index
80–100
High-priority opportunity
Strong fundamentals; proceed to transaction-level validation.
65–79
Attractive / selective
Commercially promising with identifiable constraints.
50–64
Watchlist
Mixed conditions; pursue only with a defined advantage.
35–49
High-friction
Material barriers or weak economics require caution.
0–34
Not currently attractive
Conditions do not support active prioritization.
Index Families
Built for practical comparison
Market Index
Ranks a destination market for a defined product and period.
Trade Corridor Index
Evaluates an origin–destination route, including access and logistics.
Product Opportunity Index
Compares products within one target market.
Market Access Readiness Index
Focuses on eligibility, approvals, documentation and compliance readiness.
Methodology & Governance
Evidence before score
RKMII™ is a proprietary analytical framework. The public value of the index depends on disciplined governance, not on the acronym alone. Scores should only be published when the underlying data scope, period, limitations and review status are documented.
- ✓Use official or reputable data whenever available
- ✓Separate measured inputs from analyst judgment
- ✓Record methodology version and calculation date
- ✓Disclose missing data and comparability limits
- ✓Require internal approval before public release
- ✓Retain source files in the evidence register
Illustrative Scorecard
Example presentation — not a published market ranking
The following score is a design demonstration only. It must not be cited as a current market conclusion.
Name and methodology notice
Robert Khoubian Market Intelligence Index™, RKMII™ and associated scorecard designs are presented as proprietary brand and methodology identifiers. The ™ symbol indicates a claimed mark; it does not state that a trademark registration has been granted.
Illustrative overall score82
STATUS: DEMONSTRATION ONLYMarket Size78
Growth Momentum91
Trade Access82
Price & Margin74
Supply Reliability84
Logistics79
Competition66
Risk Environment73
Use in Research & Reports
One framework across the platform
Research briefs
A concise index panel summarizes opportunity, constraints and confidence.
Premium reports
A full scorecard provides sub-scores, sources, methodology and scenario notes.
Robert AI
Future explanations can reference approved score components and published evidence.
Quarterly monitoring
Versioned updates can show direction of travel without rewriting historical results.
RKMII™
Build the index carefully. Publish it credibly.
The first public index should use one product, one corridor and a fully documented denominator. Quality of evidence matters more than the number of rankings published.